Attribution is everything
Making sure your website and app are properly tracked in Google Analytics is the basic starting point. You need to be able to measure and attribute back all your activities to ensure you are getting the best ROAS or ROI on your ad spend and marketing efforts.
Our philosophy is, “You can’t manage what you can’t measure”.
If you’re spending any amount on ads, you want to know what that the one dollar you’re putting in is turning into two dollars. You want to be able to put more money into the channels which are working best for you. You want to be able to track a lead as they going through the various buying cycles.
With Google Tag Manager, you can track and measure all these metrics to ensure you’re hitting the right business outcomes.
Custom solutions to overcome any business challenges
Fixed Cost Project
Consistent, dependable results for your most important projects. Our fixed-cost approach is ideal for organisations with well-defined requirements and a clear project scope. You gain the advantages of thorough planning, assured delivery, and complete cost transparency – eliminating unexpected surprises.
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Continuous Agile Development
Ongoing software development delivery to meet business objectives. Our agile approach is perfect for organisations that require adaptability as business needs evolve. We work alongside your team in iterative sprints to continuously develop, adjust, and optimise your software solutions for the greatest effectiveness.
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Tracking and ensuring your data is accurate empowers you to make the right marketing decisions, the first time
Website tracking
Track all actions on your website leading up to your website’s objectives, such as form submissions, eCommerce transactions & more.
Lead Tracking
Tracking leads can be difficult, we utilise GA’s measurement protocol, which allows us to attribute activity even with long lead times.
App tracking
Understand how users are moving through your app, what features they’re accessing, and where the pain points are for further optimisation.
Offline tracking
The holy grail of stitching offline with online by way of integration of systems, QR codes, and using incentives to help join the dots.
Frequently Asked Questions
What is Google Tag Manager and how does it work?
Google Tag Manager is a free tool that allows businesses to manage and deploy marketing tags without modifying the website’s code directly. GTM works by adding a container code to your site, which then houses all your tags. These tags can track user actions like page views, clicks, form submissions, and more, allowing you to collect valuable data for tools like Google Analytics and Google Ads.
What are the benefits of using Google Tag Manager?
Google Tag Manager offers several benefits, including the ability to manage all your tags in one place, faster tag deployment without relying on developers, and improved data accuracy. GTM also allows real-time updates, enabling you to modify tags without changing the website code. This flexibility saves time and ensures your data tracking remains current and efficient.
However, the timeline may extend if your project requires additional custom elements or multiple rounds of revisions. We offer unlimited revisions to ensure that you’re completely satisfied with the final result. This ensures that you don’t feel rushed during the process—quality is always our priority, and we want to get it right.
Our quick turnaround times are possible because of our efficient workflow and experienced design team. We understand that your time is valuable, so we work hard to create a process that is both fast and thorough, allowing you to launch your new logo without unnecessary delays.
How does Google Tag Manager integrate with Google Analytics?
Google Tag Manager integrates seamlessly with Google Analytics, allowing you to easily set up tracking for various events, conversions, and behaviors on your site. By using GTM, you can create tags that trigger data to be sent to Google Analytics based on specific user actions, such as completing a form or clicking a button. This setup allows for more granular insights into how users are interacting with your site.
The revision process is key to ensuring that the final product aligns with your vision. After delivering the initial concepts, we encourage you to review each one carefully and let us know which elements resonate with you and which don’t. Whether it’s adjusting colors, altering typography, or refining imagery, we are committed to making sure the final design meets your expectations.
Can I manage tags for multiple platforms using Google Tag Manager?
Yes! Google Tag Manager supports tags for multiple platforms, including Google Analytics, Facebook Pixel, LinkedIn Insight, and more. You can manage all your tracking codes from a single GTM container, making it easier to deploy and update tags across different marketing platforms. This centralized system ensures that your marketing campaigns are tracked accurately across channels.
How do triggers work in Google Tag Manager?
Triggers in GTM are rules that define when a particular tag should fire.
For example, you can set up a trigger to fire a tag when a user visits a specific page, clicks a button, or submits a form. Triggers allow for more precise tracking, ensuring that tags only activate under the right conditions.
This helps improve data quality and reduces the risk of collecting irrelevant information.
What is event tracking, and how can Google Tag Manager help?
Event tracking is a method of monitoring specific actions that users take on your website, such as clicking a link, downloading a file, or watching a video. Google Tag Manager makes event tracking easy by allowing you to set up custom tags and triggers that capture these actions without modifying your website code. This provides valuable insights into how users engage with your content.
Can I track custom events with Google Tag Manager?
Yep, Google Tag Manager allows you to set up custom event tracking for virtually any user action on your website.
Whether you want to track button clicks, video plays, or form submissions, GTM gives you the flexibility to create custom triggers and tags to capture these events. This helps you gain more detailed insights into user interactions and make data-driven decisions.
Is there ongoing support for Google Tag Manager setups?
We provide ongoing support and maintenance for your Google Tag Manager setup. As your business grows or your marketing needs change, we can help you update your tags, configure new tracking goals, and ensure your data collection remains accurate. Our team is here to ensure that your GTM setup stays aligned with your business objectives.
Unfortunately, Google does not offer this service themselves, so you need to rely on an external agency like Ample Tech to handle this.